Outfit for headlines
Use Outfit for short, confident headlines. Keep the main message easy to spot.
Make it feel like Debelu.
Use our logo, colours, typography, and campaign assets consistently.
Free to buy. Free to list.
The Debelu logo.
Use the supplied artwork so Debelu is recognisable wherever it appears.
Keep the mark intact.
Give it breathing room
Leave clear space around the lockup. Keep surrounding text and imagery away from the symbol and wordmark.
Keep it readable
Use the lockup where it can be read clearly. Use the supplied symbol when the lockup would be under 80px wide.
Use the supplied artwork
Keep the original proportions and symbol colours. Do not recolour the halves, rotate, stretch, add gradients or apply shadows. Choose the reversed artwork on dark backgrounds.
Colours that feel like Debelu.
These colours belong to the marketing campaign. Preserve the core violet in the supplied symbol; do not use campaign colours to recolour the logo.
Campaign lavender
#F3E6FF
Deep plum
#29003D
Panel plum
#2D0050
Soft mint
#F2F9EF
Warm highlight
#FFF1B8
Paper
#FDFDFD
Debelu violet
#7C3AED
Strong headlines. Friendly detail.
Figtree for reading
Use Figtree for paragraphs, buttons and labels. Keep the wording direct and easy to read.
Show campus life with care.
Use warm, natural light and adult campus subjects. Pair original photography with simple, tactile illustrations. Keep important text outside the image so it remains readable and accessible.
Generated campaign imagery is illustrative. Do not present it as an actual founder, employee, seller, customer testimonial or screenshot of the product.
Request campaign assets